Probable Niche

We've identified the niche as direct marketing.

direct marketing

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as direct marketing.

marketing, direct, services, direct mail, business, mail, social media, lists, email marketing, media, data, customers, email, social, news, marketing association, advertising, sales, mailing lists, home's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 01:10 UTC on March 18, 2011. The source was comprised of 8236 characters, of which 7066 are code, leaving an organic character count of 1170. The total word count on the home page is 178. We filtered out 2 numbers, 56 common words, and 1 words shorter than three characters in length, leaving an impact word count of 105. The size of the lexicon (number of unique words) is only 76. We extracted eighteen top keywords, leaving 23.68% above the threshold. The number of phrases above the threshold was 27.

Top Keywords

KeywordFrequencyFrequency %
provosts 21.90%

Top Phrases

KeywordFrequencyFrequency %
royall amp411.76%
presidents amp25.88%
financial officers25.88%
enrollment management25.88%
direct marketing25.88%
yield programs12.94%
within reach12.94%
wisest investment12.94%
ways undergraduate 12.94%
vision within12.94%
undergraduate enrollment12.94%
tested direct 12.94%
students like12.94%
sound interesting12.94%
programs royall 12.94%
privacy policy12.94%
marketing strategies12.94%
marketing recruitment12.94%
flagler college12.94%
financial goals12.94%
enrollment managers 12.94%
dedicated exclusively12.94%
current discussion12.94%
best decision12.94%
arms race12.94%
advancement services12.94%
admissions arms 12.94%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. royall


Source Character Count 8236
Code Character Count 7066
Organic Character Count 1170
Filtered Numbers 2
Filtered Words (Common) 56
Filtered Words (Short) 1
Total Word Count 178
Impact Paragraph Count 196
Impact Word Count 105
Impact Lexicon Size 76


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